Business website checklist |
Posted: November 11, 2019 |
Did you know that more than 80% of all new buyers check the business portfolio before ordering anything? Online footprints — through websites and social media pages — are critical to modern business. In experiments by different research companies in England and Spain, businesses with websites have more traffic and, therefore, more sales compared to businesses without websites. website checklist for Business WebsiteAre you planning to invest in a website but unsure what to include on your website? This piece explores some of the considerations you should try out as you start a new journey. Social media integrationFor the last ten years, businesses have started utilizing social media for different reasons. When investing in a website, it is advisable to insist on excellent social media integration with your web designer. The following are some of the reasons why including social media links on your page is vital. First, it is a perfect way to convert website visitors into loyal customers. The ability to interact with a big company — on different social media platforms — is an excellent tool for creating a good relationship with clients. Over the years, big companies, even the ones that were skeptical about social media, have changed their view on social media — thanks to statistics. Second, it is a perfect way of making a brand relatable to people. In the business world, it is a fact that people are more willing to buy from a relatable company. Social media as a tool is a perfect way of making a company relatable. Blog sectionA few years ago, there was a considerable difference between blogs and websites. However, it is now essential to incorporate blogs into the world of sites. The main reasons why you should consider a blog section on your website include the following. First, blogs are unmatched in providing interactive platforms, especially if you are interested in creating conversations. Unlike other parts of a website, a blog section is a space where customers and readers can post their views and opinions on different subjects. Over the years, people, especially business people, have used this section to collect views and understand the market better. A blog section is also an essential part of the website where the company shares additional information. Information in any particular niche is critical in decision making. As a growing business, you should, therefore, use the blog section to inform your readers more and thus helping them understand different market dynamics in your niche. Finally, a blog section is a perfect space for any company to explain more about its existence. Other pages may inform the customer about the company, but the blog posts are unmatched in explaining the reason why the company or business exists. Better navigationGoogle has made it a tradition to release reports on different factors why people stay on certain pages and not others. In the last five years, the search engine has pointed out that although people want to learn more from different websites, the nature of sites is a huge determiner to their stay on those particular pages. Therefore, when designing a website, it is important to understand that the final design can either bring more people to your site or keep them away. When investing in a website, it is critical to insist on a better UI (User Interface). Luckily, there are tools you can use to rate whether your website is UI friendly or not. Besides, the website’s fronts are also critical in keeping clients on a website. Different professionals have different approaches as far as fronts are concerned. However, all professionals agree that the fronts must not be too large or too small. Like UI, some tools are available in testing whether the fronts are ideal or not. Therefore, insist on better fronts from your web designer. Well-designed header and logoVisuals in the world of websites and blogs are critical. People, especially new customers, are more likely to remember your company’s logo more than what the business stands for. It is, therefore, your duty to ensure that the business logo and the header are visually attractive and, more importantly — unique. What makes a header better? Although the definition of a good header is subjective to who is answering the question, an ideal header should have the following features. First, it should be simple and attractive to people visiting the site. Second, the header must also be memorable. Finally, the website header should also represent the company’s brand. The same case applies to your business logo. Customers have huge expectations for businesses and companies, and therefore, the logo must be modern, creative, and, more importantly — represent the business. Contact informationMost websites have one major goal, to convert traffic to sales. After ensuring that your site has the best UI, the logo and the header are unmatched; the next important stage is creating a bond with the customer. There are different ways to create a connection with a client. However, the best way to ensure that the connection is successful is by providing the business number or email address. Although chat options are important, the above communication options are unmatched because of the level of intimacy they create. When investing in a website, it is important to insist on creating a contact information space. In a 2017 report on ‘why customers trust new companies,’ the availability of contact information was one of the reasons why customers trust new companies. Video capabilitiesDid you know that people opt to watch videos compared to reading lengthy and complex text? Major companies and entities have started incorporating videos on their websites, thanks to this revelation. You should, however, note that not all videos have the same effect on customers and their reaction to what the website is selling. First, you should ensure that the placement of the videos is ideal for readers. The video, for example, should not make it hard for the reader to see other website contents. Second, you should ensure that the website gives the reader the option to “minimize” as they navigate other parts of the website. Contact with Website Design & Development Agency In Sydney to learn more
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