The only 3 reasons why you need to update your website in 2019 |
Posted: April 9, 2019 |
If you're reading this, I assume you're trying to forge a business case as to why you should update your website this year when you've probably done well with the current one. In this article, I will show you not only how and why a change in the website can affect your business, and why you should create a budget for the web development company in your area or even create your own internal team. Visibility in the market: If you currently have a thriving business, you would agree with me that the biggest challenge and the main reason customers do not buy your products or services is because they do not know who you are. Darkness is the biggest problem of any business. (Aka generating interest or leads) "How does your website help you get out of the darkness?" You can ask. You probably should not mention all the statistics that show the percentage of consumers who research products and services online before making purchases. (It's around 97% depending on where you live) If your website does not appear when potential customers are looking for a product that you sell, you are losing a lot of business. The purpose of your website is to provide the customer with the content at any stage of the purchase process in which they are located; until they call you or just buy from your business. Reflection of the brand: Have you recently been researching a new purchase and landing on an old, slow and terrible design website? What did you do after? He immediately returned to the search results to find another company. If you only sell to the company. Or sell directly to consumers, a website creates an impression of what it will deliver to its customers. That's why it's important to get a great web design. And a great experience in the website since the clients evaluate if you are the right one for your business. Your website is also the first thing potential employees look for before the interviews. Constantly tells the story of your website 24/7 even when you are not in the room. You are not getting any results from your website: If you are one of those companies where your website is simply a small booklet that you have because the owner's nephew needed a job. Then you understand this badly. A brochure website created by your nephew is simply not the same as a website created strategically by a web development agency to generate interest and for customers to call your company or buy your products / services. Have you bothered to ask your customers how they normally consider buying their services? Web Development Company Most likely, it looks something like this: • Have a problem and look online for how to solve it (your competitor's websites) • They look for online information about why they should solve the problem (their competitor's websites) • Investigate different options that could solve the problem (your competitor's websites) • Choose the options according to reviews, prices, location, etc. (the websites of your competitor) Eventually, your sales process starts and you get the customer to buy your products or services. If your website is everywhere in all those steps, how much are you losing?
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